Perceptions can be altered.

It’s never constant; nor consistent.
It’s all about mastering the art of influence.
That’s our greatest opportunity.

Enabling business growth through CPM (Curated Perception Management).

Perceptions can be altered.

It’s never constant; nor consistent.
It’s all about mastering the art of influence.
That’s our greatest opportunity.

Enabling business growth through CPM (Curated Perception Management).

About SAL

SAL is a strategy powerhouse providing comprehensive perception strategy, branding and marketing solutions to individuals and institutions in the UAE and across the globe.

Our perception management consultancy addresses the three most significant problems organizations are continually battling.

SAL-Problems We Solve

Our Services Portfolio

Perception Audit

We capture stakeholder and marketplace insights across platforms about your brand/ business and enable you make fact based decisions to resolve impending issues.

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Perception Strategy

We help define your image and craft a new competitive position to take your business to the next level, drive growth and create an impact.

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Perception Management

We secure your image and reputation amongst both your internal and external stakeholders. We help align your brand story to your marketing strategy and ensure your image is inclined to impact and influence your stakeholder value chain.

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Critical Differentiators

Experienced Consultants

Multi1

Multi - Market Advisory Capability

End to End Solutions Provider

Result - Oriented Approach

Why We Matter

Our Belief

At SAL, we believe that right perception of a brand/business can attract twice as many customers than otherwise. We are extremely passionate about the value of perception in business and we see this as an opportunity.

Our Commitment

We love what we do and share our passion and commitment to constantly deliver value to our clients. Our focus fuels growth.

Our Approach

Our qualitative and quantitative approach to perception management embraces the power of disruption. The least understood yet most effective aspects that aid development, growth and transformation. Our outcome-focused solutions span research, strategy, creative engagement and execution.

Our Results

Our methodology is holistic and backed with data—so decisions are made with certainty and time is used efficiently. With an assured increase in revenue and customer base, SAL’s consultancy model is proven and managed with high precision.

Our Belief

At SAL, we believe that right perception of a brand/business can attract twice as many customers than otherwise. We are extremely passionate about the value of perception in business and we see this as an opportunity.

Our Commitment

We love what we do and share our passion and commitment to constantly deliver value to our clients. Our focus fuels growth.

Our Approach

Our qualitative and quantitative approach to perception management embraces the power of disruption. The least understood yet most effective aspects that aid development, growth and transformation. Our outcome-focused solutions span research, strategy, creative engagement and execution.

Our Results

Our methodology is holistic and backed with data—so decisions are made with certainty and time is used efficiently. With an assured increase in revenue and customer base, SAL’s consultancy model is proven and managed with high precision.

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For more information on how we help our clients create an impact